Home » Selling Digital Marketing to Small Businesses? (7 Reasons Why I’ll Never Sell To Local Businesses) digital marketing business

Selling Digital Marketing to Small Businesses? (7 Reasons Why I’ll Never Sell To Local Businesses) digital marketing business



Should you sell digital marketing to small businesses? I don’t think so. Stick around to find out why.

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When I was first getting started in entrepreneurship, I thought it would be so easy to sell something to restaurants. And I did it, I sold copywriting to restaurants, menu rewriting services. I’ve talked about that a few times on the channel. I had a couple of clients and it was fine, meaning I got $50 to rewrite some menus. One time I got a $100, and it was a lot of work, but it was money coming in.

So I don’t want to hate on small businesses, and I don’t want to hate on people that sell to small businesses. It’s just not something that I recommend people do and it’s not something that I would ever do again. And that’s what I want to talk about in this video, because a lot of agency owners, a lot of service business owners will get stuck in this trap of selling to local businesses. Because it’s fine, meaning you can make money doing it. My little brother Terrence just started his agency about six months ago and he’s making a good living, selling to these local businesses, doing social media for $200 a month, or selling a website for $400.

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I don’t want to hate on that because selling to these local businesses is a way into entrepreneurship for most people, including myself, but you don’t want to stay there for long. You do not want to be selling to these small businesses. And that’s what I want to talk about in today’s video, are reasons why you need to get up to the next step. I’ve sold to enterprise, I did social media for Tyson Chicken, we’ve done a lot of these major websites. I’ve sold to the golden geese, which are small to medium-sized businesses between $5 million -$150 million in revenue, and I’ve sold to the mom and pops, which are the local businesses that make under five million in revenue. And I can tell you without a doubt, the five to $150 million client range is the best range to sell services to.

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So let’s go through a few reasons not to sell digital marketing to small businesses.

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Selling Digital Marketing to Small Businesses? (7 Reasons Why I’ll Never Sell To Local Businesses)

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11 thoughts on “Selling Digital Marketing to Small Businesses? (7 Reasons Why I’ll Never Sell To Local Businesses) digital marketing business”

  1. This dude is so cool. You make learning a lot more easier and fun. Plus amazing content and I can see how hard you have worked on this. Keep it up. God bless you.

  2. Great value as always. It's very RARE to find people who actually know what they are talking about. There are soo many frauds on Youtube who clearly don't know what they are doing nor talking about.
    Keep up the good work.

  3. Hey Alex, I've been binge watching your videos for the last 3 days, awesome stuff. Just wondering – on average how many personalised emails would you need to send to book 10 meetings?

  4. Dude! This is a discussion Im having with one of my clients ALL the time. Trying to get them to offer their lead gen services to companies with sales teams instead of small businesses but theyre so scared of charging more because "then theyre overcharging compared to their competition"🤦‍♂️

  5. Local businesses = consumer spending budgets + enterprise expectations = hamster wheel of frustration lol

    Once you shift from selling to local “headache” businesses to enterprise, you’ll never look back. Thanks Alex for continuing to create more awareness on this topic.

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